There's nothing more shocking than to learn an institution you are familiar with, believe in and rely on is suddenly not the watchdog you thought it was. Americans are shocked when usually reliable sources, such as Consumer Reports and investment rating services, fail to warn us about companies and services we rely upon. In 30 years of investigative journalism, Dale has never witnessed a breach of public trust more shattering than an event ten years ago this spring: The betrayal committed by Ray Brent Marsh and the Tri-State Crematory in northwest Georgia. Tri-State was trusted by dozens of funeral homes across the South - to cremate the remains of your loved ones. Georgians, Americans and people across the world were shocked to learn that for years, Marsh had been stockpiling bodies on his property. Click HERE to read more from Consumer Investigator Dale Cardwell regarding simple guidelines to follow to keep you from getting burned.

TrustDale Tip of the Day: * Sunscreen: Tips to Wear It Well

You know you need sunscreen. But with so many lotions, sprays and gels to choose from, how do you know which sunblock will actually prevent sunburns - and skin cancer? When it comes to shielding your skin from the sun, the type of sunscreen you choose is as important as how you use it. "Many people blame their sunscreen when they get sunburned," says Susan Y. Chon, M.D., assistant professor in MD Anderson's Department of Dermatology. "But the problem usually isn't the sunscreen. It's that the user isn't reading the label and applying the sunscreen properly."

Before heading outdoors, follow these tips to maximize your sunscreen's protection:

1. Get UV-A and UV-B protection

Always opt for a sunscreen that provides both UV-A and UV-B protection. This way, you'll protect your skin from ultraviolet-B (UV-B) rays, which cause sunburns and skin damage, as well as ultraviolet-A (UV-A) rays that increase your risk for skin cancer. Also, make sure the sunscreen you choose contains zinc oxide or titanium dioxide. These ingredients help to block both UV-A and UV-B rays.

2. Choose SPF 30 or higher

Always use a sunscreen with SPF (Sun Protection Factor) 30 or higher. The SPF in your sunscreen absorbs and reflects the sun's rays so they don't burn or damage your skin. Keep in mind, though, that higher isn't that much better when it comes to SPF numbers. "Many people think they can safely stay in the sun longer if they choose a higher SPF," Chon says. "But that isn't the case." Here's why: SPF protection doesn't increase proportionately with the designated SPF number. So while SPF 30 absorbs 97% of the sun's burning rays, SPF 50 absorbs just slightly more - 98%. "If you choose an SPF higher than 30, you should still treat it as though you're using SPF 30," Chon says. "That means you should apply just as much sunscreen - and just as often - as you would if you were using SPF 30."


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