TrustDALE’s Investigative Process for Vetting Companies

The TrustDALE Investigative Process is completed through a personal interview with the business owner or representative, a completed application, public records search, and secret shopping. Many companies apply to become a TrustDALE Certified company but not everyone makes the grade. Only the best companies receive the coveted certification. It all starts with the 7-Point Review Process.

7-Point Process

The 7-Point process is as follows:

  1. Price: The Company must honor the price it advertises, and not use unavailable products to lure and trap customers into more expensive products. Review can be accomplished by a combination of e-mail, phone, and secret shoppers.
  2. Verified: The performance of each company is continually and systematically reviewed for delivery of excellent customer service.
  3. What Would Dale Do?: Dale Cardwell developed a proven standard of consumer fairness through thousands of real-world problem-solving experiences. Inclusion means Dale would choose to personally do business with this Company.
  4. Consumer Experience: The TrustDALE team reviews well-known as well as more specialized databases to determine patterns of customer satisfaction.
  5. Licensing, Professional Certification, Insurance and/or Bonding: Each Company is reviewed for proper professional credentialing.
  6. Lawsuit Search and Review: A review of the Company’s litigation history is requested and reviewed to assure no patterns of unprofessional or illegal business practices.
  7. Make it Right Guarantee™: The Company agrees to accept and abide by TrustDALE’s $10,000 Make it Right Guarantee™ for home service purchases and the $25,000 Make It Right Guarantee for business service purchases. Click here for more info.
Don't Get Scammed: Get Smart!
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SCAMMERS BEWARE: Seasoned consumer investigator Dale Cardwell gives readers a game plan to avoid rip-offs.

Click the link below to download the latest edition of TrustDALE Home Magazine.

  • Filename: TDMAG-April-2024-WebRes.pdf
  • Filetype: PDF
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Three for Thursday is a weekly email and Dale's Do's and Don'ts is a monthly newsletter from Consumer Investigator Dale Cardwell. Each week in Three for Thursday you will see a video of one of our investigations, hear Dale answer real consumer questions and learn the steps to becoming a savvy consumer. Each month in Dale's Do's and Don'ts Dale provides information valuable to homeowners.

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