7 Point Review Process: Guarantee

What does a guarantee mean to you? When you work with any company, you are taking a risk and acting in trust. You pay someone for a service or product, and you trust that in exchange for your payment, they will provide a satisfactory outcome. Of course, society has developed lots of ways to prevent people from abusing that system. Contracts, warranties, and ultimately the legal system are all ways that consumers and businesses seek to make the system more predictable and reliable. One way that some companies try to reassure consumers is to make guarantees. You may see satisfaction guarantees, money-back guarantees, and other guarantees splashed around on tv, in newspaper ads, and online. But who stands behind that guarantee?

Who Is Guaranteeing

Lots of companies have guarantees. A guarantee is a great way to make sure that what you pay for is what you get. But there’s just one small problem with most guarantees, and that is who is doing the guaranteeing.

Think about what a guarantee is. A guarantee is a failsafe, a way to ensure that no matter what, you get what you deserve. A good example is a loan guarantee. When someone guarantees a loan, they are committing to pay back the loan if the original borrower fails to pay the debt. The bank is protected even if the borrower fails to uphold their end of the agreement. That’s what a guarantee is.

A bank would never let you guarantee your own loan. So why do we expect businesses to guarantee their own products and services? If a company has let you down, you expect them to have some sort of customer service agreement that allows for a resolution. But a guarantee is more than that. A guarantee means that when all else fails, you won’t be left with a faulty product or unfulfilled service. Why would you expect a business that has been unable to uphold their end of the deal even after a customer service process to be the ones to make it right?

The TrustDALE $10,000 Make-It-Right™ Guarantee

What makes the TrustDALE Make-It-Right™ Guarantee different is that it’s not a guarantee form the business. It’s more like a guarantee on a bank loan. It’s a backstop and failsafe in case the business you are working with completely fails to make it right themselves. When you need to activate the TurstDALE Make-It-Right™ Guarantee, you aren’t at the mercy of the very same business that has already let you down. Every TrustDALE certified business has agreed in writing to let TrustDALE mediate your dispute and to abide by Dale’s resolution. You can find more of the technical details of the TrustDALE Make-It-Right™ Guarantee here.

Why Do We Guarantee

A savvy guarantor doesn’t guarantee a loan they don’t think will be paid. And a savvy business doesn’t guarantee a product they believe will fail. TrustDALE is just the same. We don’t guarantee businesses that we think will fail to live up to their promises. Our guarantee ensures that you are always protected, but it is also our way of putting our money where our mouth is. It lets consumers know that we have thoroughly investigated the businesses we certify. We are confident that TrustDALE certified businesses have the best customer service and some of the best warranties in their industries.

If you want to find a business you can rely on, search TrustDALE. You’ll only find businesses that have met and passed all 7 points of Dale’s tough 7-point investigative review. And every business is backed by Dale’s $10,000 Make-It-Right™ Guarantee.

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