From Investigator to Consumer Champion: Dale Cardwell’s TrustDALE Journey
Dale Cardwell's journey to founding TrustDALE began with a passion for justice, instilled in him during his childhood. As a younger sibling, Dale often faced unfair treatment from his older brother, which sparked a lifelong drive to correct wrongs and protect others from being taken advantage of.
As an investigative reporter, Dale exposed corruption, leading to the imprisonment of several officials. However, his frustration grew as his role allowed him to expose wrongdoings but rarely provided the means to correct them. This frustration reached a turning point when he encountered a misleading natural gas commercial. Realizing that consumers were being deceived into paying more, Dale decided to take action, leading to the creation of TrustDALE.
TrustDALE was founded on a rigorous seven-point investigative standard, designed to protect consumers from scams and gimmicks. Dale's extensive experience in investigative journalism allowed him to identify common consumer pitfalls and create a trusted platform that vetted companies based on integrity and service quality. To date, TrustDALE has helped recover millions of dollars for consumers who had lost hope.
By partnering with reputable companies willing to stand by their products and services, Dale ensured that TrustDALE became a beacon of trust in the marketplace. The platform offers consumers a free resource to find vetted businesses, backed by a $10,000 "Make It Right" guarantee.
Dale Cardwell's transition from investigative reporter to consumer advocate is a powerful example of how one individual's commitment to justice can lead to the creation of a trusted resource that empowers and protects consumers across the nation.
Turning his passion into a business, Dale approached companies with a proven track record of integrity, offering them the opportunity to be part of TrustDALE's certified network. His pitch was simple: if they were confident in their ability to deliver excellent service, they would agree to let TrustDALE mediate any consumer disputes. Most companies eagerly signed on, recognizing the value of being associated with a trusted consumer advocate.
With a small initial investment in advertising, Dale launched TrustDALE.com, offering consumers a free resource to find vetted companies backed by a $10,000 "Make It Right" guarantee. The simplicity and transparency of TrustDALE's approach quickly resonated with consumers, making it a trusted name in the marketplace.
Dale Cardwell's journey from investigative reporter to consumer champion is a testament to the power of passion and perseverance. Through TrustDALE, he has created a platform that not only protects consumers but also holds businesses accountable, ensuring that justice is served in the marketplace.
