7 Point Review Process: WWDD

To help determine which businesses deserve the TrustDALE certification, Dale set up a seven-step process of evaluation. Only companies that pass all seven steps are invited to join the TrustDALE Circle of Excellence. As part of his assessment, Dale asks himself, “What would Dale do?” TrustDALE only recommends businesses that Dale himself would work with. And with many years in investigative journalism and consumer advocacy, Dale knows a thing or two about picking the right companies to work with.

Doing Business With the Right Companies

When you hire a company, you want to know that they are safe and reliable to work with. Often, we listen to our friends to hear about their experiences with a business. It’s always a good idea to ask around about a business you plan to work with. But that’s not always an option. Luckily, Dale has researched hundreds of businesses to find which ones he would personally hire.

Dale has been working in investigative journalism and consumer protection for many years. In fact, he literally wrote the book on avoiding scams! So he has a pretty good idea of the sorts of companies he wants to do business with. And Dale will never, ever recommend a business to you if he wouldn’t do business with them personally.

Dealing With Complaints

No matter how well a company does its business, disagreements will occasionally arise. What makes a company worthy of the TrustDALE seal of approval is how they handle these disputes. Honest companies will work with their customers to come to a fair resolution to their problems. They always maintain outstanding customer service, even as they work to find the solution to a business dispute.

Is this a company Dale would work with? Is this a company Dale would recommend to his own mother? If the answer isn’t a resounding yes, Dale won’t recommend it to you, either. That’s why we ask, “What would Dale do (WWDD)?”

Dale's New Book:
Don't Get Scammed: Get Smart!


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