Today's seven-point lesson is on trusting celebrity endorsements.
Fast - Do they want your money NOW? Never rely on a celebrity’s endorsement if the entity is asking for full payment up front. Most of the time, the celebrity has no knowledge of the product or service.
Funds - Is the investment needed relevant to the promised payoff? Beware the words, “just $5.99 to start.” That won’t be the regular price.
Found - A person who intends to rip you off will make certain he cannot be found after he gets your money. Seeing a familiar face or brand on a flyer is no evidence at all that the person or entity is truly endorsing the product.
Define – Your deal by comparing Product, Offer and Price. If the celebrity gets your attention, that’s ok. Still do your due diligence on comparing product, offer and price.
Ensure - Your deal with an Ethical negotiation, an Equitable contract, and an Effective Guarantee. This is your next step after getting at least two, and even better, three competing estimates. Car Shield is a great example of an entity that uses celebrity endorsers but has a reputation for escaping responsibility through unfair agreements.
Authenticate - Your deal by requesting References, checking reviews, and reviewing watchdog reports. Even celebrity endorsed products can’t escape bad reviews.
Legitimize -Your deal by figuring out if the company has a business license, liability insurance and is Lawsuit and background searched. If a celebrity endorses a product that’s lost a major lawsuit, know that money is what’s motivating that celebrity.
